Black Friday 2026

Black Friday is almost here

Up to 40% off

Our biggest sale of the year opens Friday, Nov 13. Tap Notify me and we'll email and text you the moment it starts.

Black Friday opens in

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Pro angler Jon Lessman on stage at ICAST 2026 with a DreamCatcher rod ICAST 2026
On the biggest stage in fishingPro angler Jon Lessman with a DreamCatcher rod at ICAST 2026.
Watch the ICAST videos
Buyer's guide

Find your rod

Every series comes in a spinning and a baitcasting version. Pick the series that fits how you fish, then pick your style.

Two-piece · All-purpose

Zeus & Carbonite

The everyday workhorse. A 30-ton carbon blank, Fuji guides and a hand-made wood handle, with two interchangeable tips in different powers, so one rod covers finesse and power. Breaks down into two pieces for travel.

Great forLargemouth and smallmouth bass, walleye, trout and pike. Zeus also handles inshore saltwater.

Two-piece · Finesse

Athena

Built for finesse: ultra-light and ultra-sensitive, with interchangeable Light and Medium-Light tips, Fuji guides and a handcrafted cypress wood handle.

Great forNed rigs, drop shots, neko rigs, shaky heads, weightless senkos, small hard baits and BFS.

One-piece · Flagship

ZeusX & CarboniteX

Our flagship rods. One continuous 30-ton carbon blank and a handcrafted cypress handle for the cleanest feedback. 7' Medium or 7'3" Medium-Heavy.

Great forBass, walleye and trout, pike on the Medium-Heavy, plus inshore saltwater like redfish and snook.

Don't take our word for it

Real customer reviews

We've hit shows across the country and sold thousands of rods. These are the reviews that really stood out.

Trusted by the pros

Pros react at ICAST 2026

We brought our rods to ICAST, the biggest fishing trade show in the world. Tackle shop owners and tournament anglers lined up to try them, and we heard the same thing over and over:

I've never seen a rod like this!

Last chance to get on the list

Don't miss Black Friday

Up to 40% off

Our biggest prices of the year, starting Friday, Nov 13. Get an email and a text the moment the sale opens.

Black Friday opens in

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